Cultural transformation begins with the personal transformation of the leaders.
Organisations don’t transform. People do.
In order to change your culture, you not only have to change the values and behaviours of the current leaders, managers and supervisors, you also have to change the institutional legacy of past leaders—the values that are embedded in the organisation’s structures, policies, systems, procedures and incentives.
The starting point in your culture change initiative is to find out what is working and not working in the organisation. This involves carrying out a Cultural Values Assessment for the whole organisation, which may include data cuts for each business unit, department and team, as well as organisation-wide demographic categories such as gender and age.
The results of the Cultural Values Assessment will provide you with a roadmap for change and allow you to identify key performance indicators such as the Cultural Entropy® score, the level of values alignment, and the most important value jumps.
To improve the culture you will need to make changes at two levels: At the level of the organisation as a whole; and at the level of the units, departments and teams that have the highest Cultural Entropy scores and lowest levels of values alignment. This will involve working with the leaders of these groups to reduce their level of personal entropy. The best way to do this is to carry out a Leadership Values Assessment or a Leadership Development Report on these leaders.
Using these instruments, along with other Cultural Transformation Tools®, such as the Customer Values Assessment and the Espoused Values Analysis you will be able to effect significant changes to the culture of the organisation.
I am immensely grateful to Richard Barrett and to his organisation for my continued success, for changing my own philosophy of business and the way I approach change. In his new book, 'The Values-Driven Organisation,' Richard expands on his earlier work, and takes the opportunity to articulate why values are so important in shaping society and why they matter to humanity as a whole. - John McFarlane, Chairman Barclays Bank
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