Richard's Articles

These articles were written by Richard Barrett to help you on your path of deepening your understanding.  For more articles, please visit Barrett Values Centre® Articles page


The Top Ten Values of Humanity

Where are we as a human race in terms of our development? What do we value? What levels of consciousness do we mainly operate from? To answer these questions, at least in some general way, I have analyzed the results of half a million Personal Values Assessments.


The Ego Dynamics of Enlightenment

This paper suggests that we make progress towards enlightenment as we learn to master the seven stages of psychological development. The first three stages of development are about the development of the ego. The fourth stage involves aligning the motivations of the ego with the motivations of the soul. The last three stages are about the activation of the soul. We achieve enlightenment to the extent we are able to master every stage of development—the first four stages being a necessary foundation for the upper three stages.


Building a High-Performance Culture

Cultural capital is the new frontier of competitive advantage. Who you are and what you stand for has become just as important as the quality of the products or services you sell. In the last three years Deloitte, Ernst & Young, and PwC have all issued reports focusing on the importance of organizational culture in driving a company’s success. 


A New Psychology of Human Well-Being: An Exploration of the Ego-soul Dynamics of Mental and Physical Health

"There is now emerging over the horizon a new conception of human sickness and human health, a psychology that I find so thrilling and so full of wonderful possibilities that I yield to the temptation to present it publicly even before it is checked and confirmed, and before it can be called reliable scientific knowledge." - Abraham Maslow


Building a Winning Organisation

The increased recognition of the importance of corporate culture raises three important questions: What is organizational culture? How do you measure it? And, most importantly, how can you improve it?

Article in Chinese


Defining Requirements, Wants, Desires, and Our Soul's One True Need

I think it is important to differentiate between a need and a requirement. I say this because I often say to people that I have no needs, meaning that all my needs are taken care of by my soul before I know I have them. However, the response I usually get is that of course you have needs. Everyone needs oxygen, or they will die. For me, oxygen is a requirement, not a need. Let me explain.


Valuable project work gives you wings

This article is in German.


The Ego-Soul Dynamics of Leadership Development

No one is born a leader. A leader is someone you become: not in the same way you become an engineer, businessman, a dentist or a doctor. It is a role you grow into. Some people naturally grow into leadership roles; some go all out to seek a leadership role and others have leadership thrust upon them. Some, like me, choose not to be a leader of people, but a leader of thoughts. 

What is Well-being?

There are seven stages of psychological development. The first three stages of development involve establishing the ego as a viable, independent entity in its physical, social and cultural framework of existence. The fourth stage of development involves aligning the motivations of your ego with the motivations of your soul. The last three stages of development involve activating your soul’s consciousness.


Delivering the UN Global Goals - The Consciousness Perspective

Throughout human history, individuals and societies have always focused their energies on a central key idea that could, if sufficient energy and effort were devoted to it, help them move towards a more idealized future. The central key idea, at this point in our human history, is to reduce the inequalities that our modern economic system has produced by helping the world’s poorest people achieve minimum standards of income, health care, and education and promote sustainable development.


The Seven Stages of Psychological Development

There are two aspects to the Seven Levels Model: the Stages of Psychological Development model and the Levels of Consciousness model. We grow in stages (of psychological development) and we operate at levels (of consciousness). 


The Fundamentals of Values-based Leadership

Values-driven organisations are the most successful organisations on the planet. You may think that sounds like a bold claim: It is a bold claim; and, it is true! You will find documentation to this effect in my book, The Values-Driven Organisation: Unleashing Human Potential for Performance and Profit.


Measuring Human Consciousness

This article provides a brief overview of the origins of the Seven Levels Model and the cultural transformation tools. The Seven Levels Model differs from most other models in one important way: It looks at personal development through the lens of the ego-soul dynamic—the progressive, and normally subtle, influence of the motivations of the soul over the motivations of the ego.  


Evolution as a Spiritual Journey

Most people think of evolution in physical Darwinian terms, from the perspective of the evolution of species. My purpose in this paper is to show evolution in a different light, from the perspective of the evolution of human consciousness.


The Six Modes of Decision Making

One of the subtle but more important changes that occur as we move through the seven stages of psychological development is how we make decisions. The predominant mode of decision-making at the survival stage is instincts. At the conforming and differentiating stages we primarily use subconscious beliefs, supplemented by conscious beliefs. When we reach the individuating stage conscious beliefs start to predominate. At the self-actualising stage, we shift to values-based decision-making. Values are supplemented by intuition at the integrating stage, and by inspiration at the serving stage.


Values-based Leadership: Leading from the Inside Out

Becoming a successful leader—someone who is able to build a long-lasting, high-performing team, organization, or community—is not about what you do, although that is important; it is about how you do what you do—it is about living your deeply held values. 


Unleashing Human Potential for Performance and Profit

Values-driven organisations have high levels of employee engagement; they generate higher earnings; they are more profitable, more customer-focused, and more productive—they have high retention rates and low absenteeism. They also generate more customer loyalty and more societal goodwill.



What Motivates Employees?

The purpose of this paper is to deepen the discussion about what motivates employees. This paper briefly describes the seven stages of psychological development and the corresponding levels of motivation. These are linked to Harvard Professor Robert Kegan’s work on the three types of mind (socialized mind, self-authoring mind, and self-transforming mind). Each of the three types of mind has different drives and motivations and is linked to different levels of job complexity. Understanding the motivations of the different types of mind is essential to creating a high-performance organisation with high levels of employee engagement.



The New Leadership Paradigm: A Response to the Global Leadership Crisis

This paper looks at the current moral state of our society and the poor performance of our political and business leaders. It identifies the underlying issues of the current leadership crisis and the need for a new leadership paradigm—a shift from being the best in the world to the best for the world; a shift from what’s in it for me to what’s best for the common good; and a shift from “I” to “we”. 



The Universal Stages of Evolution

This paper places leadership development in the context of the evolution of consciousness from the Big Bang to the present day. It identifies the five characteristics that are at the core of all successful evolution and integrates them into a four-part process for leadership development that supports the continuing evolution of Homo sapiens. 



Cultural Capital: A Fundamental Driver of Financial Performance

This paper explores the topic of cultural capital and its relationship to financial performance.  It reviews research on this topic and comes to the conclusion that even though there is no direct measure of cultural capital, proxy measures such as cultural alignment and cultural entropy clearly indicate a positive correlation between cultural capital and sustained high revenue growth.  



High Performance: It's All About Entropy

This paper examines a) the impact of the personal entropy of the leaders of an organisation on the cultural entropy of their organisations, and b) the impact of the cultural entropy on the organisation’s performance. In order to improve the performance of an organisation, it is necessary to reduce personal entropy of the leaders